MMA Publishes Permission Marketing White Paper
Oct 3, 2011
The Mobile Marketing Association (MMA) today announced the publication of its latest white paper,“Building Permission Based Mobile Marketing”. The white paper explains what permission based mobile marketing is, how it works and the benefits to consumers, brands, agencies and mobile network operators. All points are illustrated with examples and case studies from all over the world supplied by members of an MMA Task Force.Read More
Survey: Checking In On Foursquare, Facebook Least Popular Smartphone Activities
Sept 6, 2011
By Justin
While the popularity of location-based services like Foursquare, Gowalla and many others have been in the spotlight over the last couple of years, their popularity with mobile consumers might not match the hype. Read More
Groupon Traffic Wanes While IPO Quiet Period Gets Pretty Loud
Aug 29, 2011
Frank Reed
Groupon appears to be up to the some tricks. This should surprise no one since the company is far from conventional and does things their own way Read More
Here's the Deal: Facebook Scraps Deals
Aug 29, 2011
By Frank Reed
Facebook has been busy lately with sweeping privacy and sharing changes which are in response to the ripple that Google + has sent through the social media world with it's initial "success". Now the social media leader has decided to scrap its Deals offering. This comes on the heels of Places feature getting the boot Read More
Mobile Ads Now Claim Half of Pandora's Total Ad Revenue
Aug 29, 2011
By Michael Essany
The leading internet music service saw fiscal second-quarter revenues of $67 million, which comes in at a 117% year-over-year spike. Read More
Forrester Research Pegs Interactive Marketing Spend to Hit $77 Billion By 2016
Aug 26, 2011
By Michael Essany
According to the research from Forrester, the next five years hold big promises for the advertising realms of search marketing, display advertising, mobile marketing... Read More
Location, User Interests Remain Key to Successful Mobile Marketing
Aug 23, 2011
By Michael Essany
Luth Research, survey respondents indicated that mobile advertisements that are tailored to their "tastes and interests" far out perform other offers that are based on time, lifestyle or location. Read More
Self Magazine Banking on SMS as The Ultimate Secret to Weight Loss
Aug 16, 2011
By Michael Essany
The editor at Women's health and fitness publication Self have high hopes for the power of SMS. This week, the well-known magazine began a new public mobile, text-based weight loss program "Self Diet Tapper," users (subscribers to the program) will receive... tips on diet, exercise, and encouraging messages. Read More
Elizabeth Arden Red Door Spas taps SMS to reward loyal guests
Aug 9, 2011
By Rimma Kats
Elizabeth Arden's Red Door Spas is using SMS to reward loyal guests and have them opt-in to receive text offers and exclusive deals. The company is inviting loyal consumers to become Mobile Rewards Insiders. Read More
Rolling Stone, Sprint highlight musical talent via mobile campaign
Aug 8, 2011
By Rimma Kats
Rolling Stone and Sprint have teamed up to highlight street musicians via a campaign that profiles their talent on a mobile-optimized site and lets users vote for their favorite artist. Read More
Hooters beefs up mobile database via SMS campaign
Aug 2, 2011
By Rimma Kats
Restaurant chain Hooters of America is running a national mobile sweepstakes campaign that lets consumers enter for a chance to fly out and see Kenny Chesney's concert in Boston. Read More
Six Flags, Dole go bananas with mobile campaign
July 22, 2011
By Rimma Kats
Six Flags and Dole are using mobile as part of their Go Bananas After Dark multichannel campaign that promotes the fruit products during summer events. Read More
Subway franchisees ramp up mobile presence via geo-targeted SMS campaign
July 22, 2011
Rimma Kats
Select franchisees of fast food chain Subway are targeting hungry consumers and letting them opt-in to an SMS service that pushes offers when they approach a local store. Read More (Ask us about geo-targeted SMS campaigns! Text It Advertising your source for all things mobile!)
Chicago Fire taps SMS to interact with fans at sports games
July 6, 2011
By Lauren Johnson
Major League Soccer team Chicago Fire is using SMS to engage and interact with fans, as well as better target consumers in the future. Read More
Kellogg Co. Sees 40,000 QR Codes Scans via Mobile Campaign
June 27, 2011
By Lauren Johnson
By using QR codes and SMS on cereal boxes, Kellogg Co. drove more than 40,000 QR scans and 6,000 texts during its Crunchy Nut cereal promotion. Read More (Interested in custom QR Codes? Text It Advertising can provide QR Codes and All of the media/marketing tools you need for your campaign)
6 SMS Best-practice tips for brands and retailers
June 24, 2011
By Melinda Krueger
Text messaging is unlike any channel before it. For most, it is reserved for our inner circle of friends and family...While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. Read More
mHealth: Aetna Pushes Ahead With New SMS Texting Service to Help Members with Diabetes Management
June 22, 2011
By Michael Essany
Aetna – one of the nation’s most well-known diversified health care benefits companies – has jumped into the mHealth pool with the roll out of their recently announced texting program designed to help members who have been diagnosed with diabetes. Read More
Brooklyn Cyclones breaks into mobile commerce via targeted fan initiative
June 14, 2011
By Chantal Tode
Minor league baseball team The Brooklyn Cyclones will try to improve the fan experience via a new mobile strategy enabling users to purchase game tickets. Read More
Published: June 6th, 2011
By Lori Colman Many business-to-business marketers still remain tentative regarding mobile marketing, unsure of how to use mobile tactics. They may also believe that the medium is relevant primarily Read More
PacSun firms up mobile strategies for teen retail business
May 23, 2011
By Mickey Alam Khan
Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle everything from searching, shopping and buying Read More
Loyalty, social emerging mobile opportunities for retailers
May 16, 2011
By Chantal Tode
Retailers are adopting mobile strategies that go beyond simply trying to drive mobile commerce, with loyalty, engagement and relationship building a significant focus for many. Read More
Taco John's supports digital loyalty program with SMS
May 9, 2011
By Chantal Tode
Mexican-themed restaurant chain Taco John’s is launching a new text messaging campaign with a healthy living theme to drive further growth of its digital loyalty program My Town Mania. Read More
How hotels can integrate mobile
By Lisa Miniter and Brenda Fields
Mobile has truly gone global on several fronts and, within the United States, the rapid ascendancy of today’s mobile audience has hit critical mass and, in particular, with the ever-consuming high-touch, high-gloss usage smartphones elegantly deliver to nearly 60 million owners. Read More
SMS can drive customers back to abandoned mobile shopping carts
April 19, 2011
By Giselle Tsirulnik
If a user is opted-in and abandons the mobile shopping cart after shopping a retail mobile Web site, SMS can be used to follow up and get the person back to complete the purchase. Read More
Retailers generating some of the most scanned 2D bar code campaigns
April 19, 2011
By Giselle Tsirulnik
As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and Read More
MMA publishes guidelines for mobile coupon and rebate programs
April 12, 2011
By Giselle Tsirulnik
The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty. Read More
How to measure mobile advertising success
April 11, 2011
By Paul Childs
It is inevitable that, as with any online campaign, a small percentage of these clicks will be accidental. But the question of how high this percentage is has recently become a bone of contention in the industry, with some figures suggesting that it is as much as 50 percent. Read More
Mister Landscaper opts for on-package QR codes and SMS call to action
March 31, 2011
By Giselle Tsirulnik
Mister Landscaper has incorporated QR codes and an SMS call to action on the packages of its Micro Sprinkler Beginner’s Kits in 1,000 Lowe’s across the country to add value to the in-store experience by using mobile for customer service. Read More
5 best-practice tips to create an SMS campaign
March 23, 2011
By Tom Sheahan
While smartphones are all the rage when it comes to mobility, according to a recent study by Gartner, only a fifth of the 1.6 billion mobile devices sold in 2010 Read More
Majority of donors contect with giving experience
By Giselle Tsirulnik
Feb. 3, 2011
A recent survey by mGive found that consumers find text giving to be a positive donor experience, with 62 percent of respondents donating to two or more organizations via SMS. Read More
Proctor & Gamble Proves Mobile Advertising is a Given
By Dan Butcher
January 21, 2011
P&G tapped 4Info for a variety of campaigns, each with different objectives and mobile channels, including programs promoting Herbal Essences and CoverGirl products. 4Info helps P&G target its mobile advertising to specific consumer audience groups. "Mobile marketing has progressed to the point that mobile Web display advertising is really a given" said Julie Shumaker, senior vice president of sales and marketing at 4Info, San Mateo, CA. Read More
Mobile Is Key for Brands to Acheive Message Convergence
By Dan Butcher
January 18, 2011
Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all, according to a report by The Relevancy Group and Message Systems.Read More
Targeting a Mobile Consumer -& Not a Phone Number
By Jay Highley
January 18, 2011
Brands are increasingly moving mobile into their mainstream marketing and customer relationship management programs.
However, one challenge remains around mobile database management: How do marketers effectively understand who their mobile consumers really are?
Despite the explosive growth in smartphones and smartphone applications, standard text messaging is still the gold standard in mobile engagement due to the fact that it is the simplest way to communicate with mobile consumers. Read More
How to create a love affair between mobile & Valentine's Day
By Giselle Tsirulnik
January 14, 2011
Because mobile marketing strategies matured throughout 2010, Valentine's Day efforts using the medium will be more sophisticated than ever before with video, SMS, coupons and loyalty programs topping marketers' to-do list.
Valentine's Day marks one of those unique times of the year when a brand's target audience changes. For example, a retailer such as Victoria's Secret might target women most of the time, but changes advertising and promotions around Valentine's Day to woo men to buy gifts for their special ladies. Read More
Mobile Has Arrived as a Legitimate Marketing Medium: Forrester Research
January 5, 2011
By Dan Butcher
In 2011, Forrester Research predicts that marketers and retailers will take the training wheels off mobile programs and start investing in cohesive mobile marketing and commerce strategies. After a record year for mobile marketing spend and success, mobile has finally arrived as a legitimate marketing medium, per Forrester. Read More