SMS SERVICE FREQUENTLY ASKED QUESTIONS


How are we different?

- Partnership, we partner with our customer we are part of their team.

- In-house Graphic Design service

- Text Advertising Experts to assist you in creating a custom marketing/advertising plan that fits your organization, brand, message, theme, etc.

- Continues technology advancement

- All mobile carriers in the U.S.A support our mobile marketing service.



How interactive mobile marketing campaigns work?

1. Create an ad, notice, special offer, etc that will welcome your customers to your loyalty program or your latest message (you can or if you'd rather we can create one for you)

2. Let people know (place signs in your business, on your web site, include in all of your advertising)

3. Customers/Consumers send a text message (They opt in by using a short message service (SMS))

4. Customers/consumers receive your message

5. Customers/consumers take advantage of your offers.

 

Our Mobile Marketing Service is just that easy.

 


Start sending mobile phone advertisements call 877-410-TEXT

or on-line through our SMS Services page.

 

What is a Short Code?
A shortcode is a 5-6 digit number that allows customers to interact with businesses via text messaging. Similar to a cell phone number, commonly referred to as a long code, the shortcode gives businesses the ability to use a commercially acceptable channel to interact with today's mobile customers.

What is a Keyword?
Keywords are used in conjunction with a short code to allow users to connect with business. The keyword is typically a word or abbreviation that is sent to a short code and is connected with a campaign.

Example: Text KEYWORD to SHORTCODE.

Are Keywords case sensitive?
No. Keywords are not case sensitive (i.e. both keywords Pizza and pizza are recognized as the same keyword). Therefore, only one variation of the keyword is needs to be assigned to a campaign.

What is SMS?
SMS is Short Message Service, commonly referred to as a Text Message. In the US, the current limit is approximately 160 characters in length and can vary by device and carrier.

Are there any charges for texting a Keyword?
Yes, Standard Text Messaging and other charges may apply per your service plan. Please check with your wireless carrier regarding the cost of sending and receiving text messages from your mobile phone. MSG&Data Rates May Apply.

Which wireless carriers are supported?
In the US, carriers include but not limited to: Alltel, ATT Wireless, Cellular One Dobson, Cincinnati Bell, Nextel, Sprint, T-Mobile, U.S. Cellular, Verizon Wireless and other carriers upon their approval.

How do customers opt-in (signup)?
Customers can sign-up or opt-in to a campaign by sending a text message with the KEYWORD to the SHORTCODE.

How do customers opt-out? How do customers unsubscribe from a campaign??
You may unsubscribe at any time by sending STOP or STOP keyword to the short code.

EXAMPLE: Text the words "STOP PIZZA" to SHORTCODE to opt-out and stop all future messages from the PIZZA campaign.

To remove yourself from all campaigns, Text STOP ALL to the short code.

How is mobile marketing regulated?

The Mobile Marketing Association (MMA) is a self-regulating group with participants from all major carriers who create and enforce Best Practices for Mobile Marketing. A current copy of these best practices can be found here. (http://mmaglobal.com/).

Do people consider Mobile Marketing SPAM?
No. Mobile marketing, by carrier guidelines, is entirely permission-based which means that subscribers truly want to hear from you. The recent survey results shows that most messages are read and people felt positive receiving those messages.

Are customers annoyed with Mobile Marketing?
Interested customers must opt-in (sign up) to receive promotional messages. When they opt-in to a campaign, they are also presented with the ability to opt-out when they are no longer interested. This keeps the customer in control of all mobile marketing campaigns. Wireless carriers maintain a very strict policy regarding unsolicited messages. Campaigns are required to be 100% opt-in or permission based, there is no exception to the rules.

How much is a customer charged to receive a text message?
Customers are charged Standard Text Messaging rates per their cell phone plan. What that means is that a message counts against their text message plan (if they have one) or incur the standard text message rate per their cell phone plan. MSG&DATA Rates May Apply.


Mobile Marketing terms:

- Info-on-Demand: Provide information via Custom Keywords. Capture opt-in users for future message blasts.

- Blasts / Alerts: Send text messages to opt-in users. Keep customers informed of promotions, offers and events.

- Mobile Coupons: Distribute coupons to potential customers who have opted-in to receive your promotions.

- Text-to-Win: Enable potential customers to text in a special keyword to instantly enter to win a prize.

- Text-for-Info: Provide information on demand to customers to learn more about your products or services. Optionally, users can subscribe to mobile alerts or sign up to receive continued alerts and updates.

- Text-to-Vote: Have interested customer's text to vote on a topic. Real-time graphs show instant results.

- Text-to-Screen: Allow participants to instantly submit their comments via text to a live screen.

- Data Collection and Surveys: Collect valuable information from consumers through a survey.

- Website Widget: Use the included Web Widget to build a list. Through the HMMC automated web portal, enable website forms to capture cell phone numbers and build a mobile list of opt-in users who sign up for the service.

- Custom applications: Utilize the HMMC automated web portal to build any custom mobile messaging application or interface you and your team dream up. Or integrate the HMMC features into one of your current applications.

- Initial Marketing Materials